Ever wonder how much a menu actually costs?

It's pretty complicated work.

Last year I met with some prospective clients, as we were talking about their impending opening, I asked to see their menu. What they showed me was a list of dishes in their notes app. They didn’t have a menu. They didn’t have any recipes. They didn’t have anything at all cost out. They had an idea and an idea cannot be measured.  I wondered how these m…